Dunkin Brands
19/07/07 09:04 Filed in: Case Studies
Dunkin Brands – Senior
Market Executive – Dunkin Donuts, Baskin Robins,
Togo’s
Capodice & Associates was retained to recruit a Senior Market Executive to turn the Philadelphia and Baltimore market with 650 units and $450 million in revenue. The market was declining at a rate of 4% per year.
Result
- Over a 24 month period, sales had gone from negative 4% to a positive 18%.
- Profit for the same period had increased 80%.
- This individual has been with Dunkin Brands for 10 years and has recently accepted his fourth promotion.
Capodice & Associates was retained to recruit a Senior Market Executive to turn the Philadelphia and Baltimore market with 650 units and $450 million in revenue. The market was declining at a rate of 4% per year.
Result
- Over a 24 month period, sales had gone from negative 4% to a positive 18%.
- Profit for the same period had increased 80%.
- This individual has been with Dunkin Brands for 10 years and has recently accepted his fourth promotion.